How PropertyGuru’s innovative marketing model accounts for business growth
by Bjorn Sprengers
Asia's leading online property group, PropertyGuru, recently adopted a new marketing model to maximise their return on investment. The portal's Chief Marketing Officer, Bjorn Sprengers, told PPW how this strategy has changed the business.
Marketing is often among the largest cost bases in...
Here comes Google for Jobs! Is real estate next?
by Mete Varas
Google recently launched its Google for Jobs tool, powered by AI. Mete Varas wonders whether real estate will be the next sector they tackle.
Two weeks ago Google held its I/O Dev Conference which got me thinking about their new tool, Google for Jobs. This is a recent initiative/product that...