uSwitch by ZPG has partnered with Syco Entertainment, FremantleMedia, and ITV to sponsor Britain's Got Talent where uSwitch will build its brand profile.
USwitch, sister company also to Zoopla, Money and PrimeLocation, will use the time to enforce that it can help consumers save money on gas, electricity, broadband, TV, phone, banking and other products.
Attracting the brand to the sponsorship was Britain's Got Talent's mass appeal, an average of 9.5 million viewers per episode, which peaked at 13 million. Creative and idents will be leveraged to help get the message across in an engaging manner.
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