WeWork attempts to court China’s growing market with WeWork Labs

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One of the world's biggest community focused businesses, WeWork, has a big plan in store for China and its growing market. As a key factor in their bigger push into China, the office-sharing company is beginning a startup target with their new WeWork Labs program. This new program in China will help facilitate the growth of Chinese companies and individuals as China's market continues to impact the global stage.

“WeWork is very committed to China. We think that there are a few things very relevant to China. One is the revamping of mass entrepreneurship innovation policy, the other is the timing of China’s 40th anniversary of opening up combined with the transformation from Made in China to Create in China, which is the biggest story,” Roee Adler, global head of WeWork Labs told TechNode.

WeWork Labs gathers promising early-stage startups and provides them with working space, community and mentorship. Collaborative and flexible in nature, the program will offer a range of courses and training sessions for entrepreneurs from all industries and backgrounds, everything from accounting and marketing to hiring and pitching future investors.

Different from accelerators, WeWork Labs is taking rent instead of taking equity. In addition, entrepreneurship covers something much broader than three-month or six-month programs. That’s what WeWork Labs want to focus on: a community that encompasses both ends of the broader entrepreneur spectrum from first-time entrepreneurs to accelerator grads.

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