Dealertrack and DealerCenter announced a strategic integration partnership delivering a more connected F&I workflow. Independent retail dealerships using DealerCenter's DMS platform can seamlessly connect customer information to Dealertrack's open F&I platform, allowing for a smoother workflow with credit application processing. This integration speeds the deal-making process by reducing manual entries and errors on credit applications submitted by dealers, which, in turn, enables faster loan decisions from their lenders.
"The partnership between Dealertrack and DealerCenter has one main goal in mind: to enable dealers to get business done while reducing the opportunity for error and duplicate data entry," said Cheryl Miller, Dealertrack Vice President, Lender Solutions. "Dealertrack is continuing its market-leading efforts to enable a more seamless workflow through our open platform, and this milestone integration with DealerCenter is indicative of our innovative vision."
"DealerCenter is committed to collaborating with our strategic partners, such as Dealertrack, to create industry-leading technology solutions for our dealership customers. This integration combines the best of both worlds—the power of DealerCenter's full-feature DMS software with the convenience of Dealertrack's open F&I platform," said Jay Kamdar, President, DealerCenter. "DealerCenter prides itself on being a dealer-driven platform and we are thrilled to be the first to provide this revolutionary solution that enables dealers to not only send credit applications to any of their lenders on Dealertrack but also receive lender responses without ever leaving DealerCenter.