Lex Groenewegen is CEO of Placert.nl, which adds “soft data” to a house listing by asking the owner and their social network to endorse or add features, share photos and videos, pinpoint interesting spots on an interactive map and share memories and anecdotes about the house – personal endorsements that make a house a home.
Groenewegen has 10 years of experience in broker/agent marketing automatisation. His strong vision of how technology can enhance sales and marketing in the real estate industry has launched several products, including Placert, which is currently active in 6 countries, a number that is expected to double in 2016.
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