Esther Yong, Director of Sodichan.com and Co-founder of ACproperty.com.au, is a prominent opinion leader in Australia and an expert in property marketing to Chinese buyers. Based in Melbourne, Esther is now responsible for Sodichan’s business development, as well as the company’s global sales and marketing strategies.
Sodichan, a joint venture with international online marketing giant, ListGlobally, aims to overcome language and cultural gaps between international sellers and Chinese buyers by delivering millions of properties from Europe, US and UK to a Mandarin audience. Most importantly, the Sodichan team provides comprehensive concierge services to give agents and developers the right language, tools and strategies to effectively transact with Chinese buyers.
With a Bachelor of Environmental Studies & Masters of Architecture from the University of Tasmania, Esther Yong started her career designing single family residences with WJFA Architects. Her experience in the real estate industry, combined with her cultural perspective, has provided Esther with a deep understanding the needs of the Chinese buyers as well as the marketing challenges of agents and developers.
As the now director of one of the industry’s most innovative real estate services for Chinese, the 32-year-old is passionate about her work – bringing personalized services and innovative ideas to online real estate. Outside of work, Esther enjoys a good run with her dog, Whisky, and lots of shoe shopping.