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Sotheby Realty planning to court Indian millennials for luxury homes

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Sotheby has plans to target the millennial generation for their new luxury homes since Sotheby claims they have high disposable income and are keen investors.

“In the past few years due to the growth of the start-up culture, a lot of youngsters are earning millions in a short span of time and this is the reason for us to have focussed on this particular segment,” said Amit Goyal CEO, India Sotheby’s International Realty.

He added, "We are trying to reach out to them by doing various target activities both offline and online. Since we are catering to the tech-savvy age group we have also revamped ourselves digitally."

Road Ahead

To attract young people who travel quite frequently, the US-based firm recently teamed up with Emirates airline, which showcases some of the luxury properties through a video while the passengers are onboard an Emirates aircraft.

In the next two months, the company will set up an office in Sri Lanka.

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