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Schibsted acquires Mediterranean real estate portal Habitaclia.com

By Sabine Brix 0 Comments NEWS, Uncategorised

habitaclia

The Spanish arm of global media company Schibsted has announced the acquisition of the Mediterranean real estate portal Habitaclia.com, for an undisclosed figure.

Schibsted Spain, who also owns Spanish real estate site Fotocasa.es, now strengthens its leadership in the real estate classified ads sector. The company's Spanish business also owns the online portals Infojobs, Coches.net, Vibbo and Milanuncios.

"Habitaclia is a great company and we are really happy to have them in the Schibsted family," said Frode Nordseth, CEO of Schibsted Spain.

"Habitaclia is the leading real estate site in the Mediterranean area. A company that has managed to grow extraordinarily in a highly competitive environment, basing its success on a great understanding of the user and advertisers needs. Habitaclia is a great company and we are really happy to have them in the Schibsted family," said Frode Nordseth.

With the acquisition of Habitaclia, Schibsted will now offer its users more than 1,500,000 properties from over 15,000 real estate agencies allowing advertisers to reach a larger audience.

Schibsted Spain brings together a group of online and mobile portals that accumulate more than 180 million visits monthly, 35 of them to their real estate classifieds. Now, with the purchase of Habitaclia, it adds more than 15% to this traffic.

Nordseth says the acquisition of Habitaclia will strengthen the company's position.

"This acquisition will strengthen our position in Spain where we already have multiple reference brands both in generalist space and on employment, real estate and motor verticals. We don't envision any further acquisition as we are decisively investing and supporting our brands, which are showing good performance," said Nordseth.

Habitaclia will operate as an independent brand within Schibsted Spain, maintaining its offices and adding its more than 80 employees to Schibsted Spain. Fotocasa and Habitaclia will continue to operate autonomously, although processes will be established so that both brands can learn from the strengths of the other.

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