Head of Operations Excellence at Rocket Internet's successful e-commerce marketplace, Jumia, Aya Ashraf is now the Director of Operations Growth at Aqarmap, a leading real estate portal in Egypt and Saudi Arabia with a portal website that gets more than 1 million visits per month and an application has around 500,000 downloads.
Ashraf pursued an MBA in Strategic Planning from Edinburgh Business School, and she has extensive experience in scaling operations rapidly. During her 6 years, career at Rocket Internet Ashraf has lead multiple teams to achieving exemplary performance across all business metrics.
Amad Almsaodi, CEO & Founder of Aqarmap stated: “We are delighted to have Aya as part of our executive team. Most of our KPIs grew by more than 100% in 2018, and we are excited to have Aya lead the team that will accelerate this growth even further. Aya will also be responsible for our growth outside Egypt, as we leverage her unique experience in streamlining processes and achieving optimal growth”
Aqarmap is the leading online Real Estate marketplace in Egypt, and it competes directly with Naspers-backed OLX, which is the leading generalist classifieds portal in Egypt. Competition between the two firms has intensified in the past few years as the fight for market dominance. Earlier this year, Aqarmap raised growth funds from 3 regional VCs to solidify its leadership position in Egypt and to expand further in the region.
Edited by V. Haviland
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