A recent study of real estate agencies and portals floated on London's Stock exchange insinuating that digital companies have shown better returns than most traditional companies.
The study, undertaken by Estate Agent Today, shows that Purplebricks, Rightmove and Zoopla Property Group (ZPG) have increased share value to between two and 14 times their original value since floating - whereas most, but not all, traditional agencies have either lost value over time or have had more modest increases in share value rarely exceeding 50 percent.
EAT took a snapshot of the agencies’ and portals’ share prices just before the start of trading; although the portals had by then benefitted from a rise in value following news of the proposed acquisition of ZPG, the principle of digital operators outperforming traditional ones held good even before the ZPG news.
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