realestate.com.au, has announced the launch of ‘Marketplace’ – a new digital platform connecting residential real estate agents, project marketers and financial planners with developers and builders to sell off-the-plan property.
Demand for property in Australia has reached all-time highs over the last year and buying off-the plan is becoming more desirable for many.
According to the portal's press release, more than 50% of Australians searching on realestate.com.au are now considering buying an off-the-plan property as a way to get into the
market at an affordable entry point.
The launch of marketplace has been designed to open up the doors for more real estate agents, project marketers and on-sellers to access off-the-plan opportunities for their
buyers. The experience also provides property developers and builders with the opportunity to reach new selling agents beyond their existing networks.
The platform brings both the supply and demand worlds together via a smart matching process that aims to improve the speed and efficiency of off-the-plan sales in Australia.
Joseph Lyons, REA Group Executive General Manager – Commercial & Developer, says Marketplace is filling a gap within the real estate sector.
“We looked at what was happening in the Australian property market, and what our customers needed most, then thought about how we could leverage our capabilities as a market leader in technology to build a seamless solution which benefits both developers and agents," Lyons says.
“Marketplace helps our developer customers access more channels to sell property and connects
them with agents who are ready to sell their projects faster and more efficiently.”
The platform will also allow real estate agents to introduce their database of buyers to a selection of new off-the-plan properties, says Andrew Rechtman, REA's Executive General Manager.
“This presents a great opportunity for agents who may be seeking to expand their business by
participating in off-the-plan markets,” Rechtman said.