Realestate.com.au is now giving agents the chance to advertise properties on the site's homepage with its new Front Page feature.
The realestate.com.au home page receives 16 million average monthly visits and Front Page capitalises on this, providing a potential level of exposure for agents' properties.
Those who choose to advertise on Front Page– which targets buyers by suburb – will see their property shown across all devices including desktop, tablet, mobile and the realestate.com.au app, that has now been downloaded more than 6.3 million times.
Andrew Rechtman, the executive general manager of Residential at realestate.com.au, said the intention behind the advertising initiative was for properties to be more visible; an initiative which benefits both agents and consumers.
“Front Page from realestate.com.au is all about putting property first, ensuring your home is presented front and centre to every buyer in the area,” Rechtman said.
“Consumers looking for their next home on realestate.com.au will also benefit from Front Page, seeing properties they may not otherwise have been considered or viewed.”
Michael Clarke from Clarke and Humel Principal says the realestate.com.au homepage advertising feature has been beneficial for his team.
“Front Page provides our agents with unprecedented reach to showcase our vendors' properties to buyers looking for homes in our key area. The exclusivity of Front Page gives us a great opportunity to further differentiate ourselves from our competitors.”
Front Page joins recent customer focused initiatives by realestate.com.au including, Agent Search and Agency Profiles, which provide more opportunities for agents to be discovered by vendors looking to sell.