UK property portal Purplebricks has removed a claim on its website which states that "on average it takes us just 14 days to find a buyer”.
The claim – alongside another similar claim in relation to Purplebricks' letting service – which states that “on average it takes us just six days to find a tenant, was also removed from the site after a complaint to the Advertising Standards Authority was received.
The complaint questioned whether or not the claims were misleading and could be substantiated. When the ASA contacted the advertiser, the claim was said to be taken down.
“We contacted the advertiser about the complaint and they agreed to remove the claim. Based on this agreement we closed the case informally” says a statement from the Advertising Standards Authority.
However, it's believed that Purplebricks removed the claim because of its plans to launch a new website.