Regional News

Purplebricks hires Wavemaker for UK media marketing

By Editor 0 Comments NEWS, Regional News

Purplebricks, the online estate agency, has recently taken on Wavemaker to aid in the assistance of its "multi-million pound" media-planning and buying business in a bid to increase spending on data-driven marketing.

The brand has found great success in the property sector since its 2012 debut, leading to a huge disruption of the typical estate agents with its claim to put up London-area houses and flats for a fixed fee of £849 or £1,199.

After the conclusion of a "strategic review" of the company's marketing in the UK, Purplebricks has decided to collaborate with Group M agency Wavemaker to increase their reach to more home sellers. Purplebricks chief marketing officer Ed Hughes oversaw the review.

"From the start, I was blown away by what Wavemaker showed us. The team, their analytical approach, the deep understanding of our customer purchase journey and the quality of their thinking, leading to a truly brave and exciting solution to our brief, left us in no doubt that Wavemaker was the right partner to work with us to fulfil our growth ambitions," Hughes commented.

Read more here

Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.

Leave a comment

Your email address will not be published.