Purplebricks, the online estate agency, has recently taken on Wavemaker to aid in the assistance of its "multi-million pound" media-planning and buying business in a bid to increase spending on data-driven marketing.
The brand has found great success in the property sector since its 2012 debut, leading to a huge disruption of the typical estate agents with its claim to put up London-area houses and flats for a fixed fee of £849 or £1,199.
After the conclusion of a "strategic review" of the company's marketing in the UK, Purplebricks has decided to collaborate with Group M agency Wavemaker to increase their reach to more home sellers. Purplebricks chief marketing officer Ed Hughes oversaw the review.
"From the start, I was blown away by what Wavemaker showed us. The team, their analytical approach, the deep understanding of our customer purchase journey and the quality of their thinking, leading to a truly brave and exciting solution to our brief, left us in no doubt that Wavemaker was the right partner to work with us to fulfil our growth ambitions," Hughes commented.
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