Regional News

Purplebricks advert campaign could prove a winner for the portal’s advertising agency

By Editor 0 Comments NEWS, Regional News

Purplebricks’ ‘commisery’ advertising campaign is among 38 which have been shortlisted for this year’s Effectiveness Awards.

The 2018 IPA Effectiveness Awards, is the advertising industry's most prestigious and rigorous awards scheme. Held every two years, the IPA Effectiveness Awards are open to any communications agency, media owner or brand worldwide.

The agency behind the “How Purplebricks brought Commisery to the UK’s estate agents” campaign is Snap LDN.

Snap is a creative integrated communications agency founded in 2016, which is part of Chime Communications Ltd. Purplebricks was Snap's first client since its launch two years ago. The commisery-style adverts have been used extensively in the UK, US, and Australia.

The Commisery advert is the only one representing an estate agent to make the shortlist, where entrants have to prove the payback.

 

Thea above article was sourced in part from Property Industry Eye and can be read in its original form here.

Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.

 

Leave a comment

Your email address will not be published.