Purplebricks’ ‘commisery’ advertising campaign is among 38 which have been shortlisted for this year’s Effectiveness Awards.
The 2018 IPA Effectiveness Awards, is the advertising industry's most prestigious and rigorous awards scheme.
The agency behind the “How Purplebricks brought Commisery to the UK’s estate agents” campaign is Snap LDN.
Snap is a creative integrated communications agency founded in 2016, which is part of Chime Communications Ltd. Purplebricks was Snap's first client since its launch two years ago. The commisery-style adverts have been used extensively in the UK, US, and Australia.
The Commisery advert is the only one representing an estate agent to make the shortlist, where entrants have to prove the payback.
Thea above article was sourced in part from Property Industry Eye and can be read in its original form here.
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