Estate Agent Today can reveal that the ‘peace talks’ between the AllAgents review website and Purplebricks now involve the agency’s chief executive, Michael Bruce.
Back in September AllAgents, for the first time ever, suspended an account - that of Purplebricks - because of what it described as "repeated threats of legal action forcing the removal of negative reviews from our website”.
Purplebricks disputed the accuracy of at least some of the reviews, which produced a very different picture of the agency than that which comes across from its reviews on the Trustpilot site.
However, at the end of last month, there were so-called ‘peace talks’ between the two sides in Scotland. So far these have come to nothing but now AllAgents has told EAT that it is confident of progress in the near future.
“We are hopeful that by talking directly to the CEO that this may be the catalyst to finding an amicable, workable resolution. We are currently awaiting responses from California so we are unable at this stage to make further comment."
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