Regional News

Pruvo, Latin American startup that lowers the prices of booking, is expanding

By Silvia Castro Betancourt 0 Comments NEWS, Regional News

Pruvo is a company of Israeli Argentine origin; its founder, Itai Marcipar, created the firm in May 2016.

The launch had to do, as is the case of many startups, with previous experience as a hotel user and detecting certain things lacking. After traveling and booking his hotel, three weeks later he entered the platform where he booked to do an "upgrade" and saw that the same room, in the same hotel for the same dates, was 35% cheaper than what he had reserved. He studied that this "phenomenon" happens 40% of the time (price drops after booking) and can reach up to 67% of the amount of the reservation.

The function is very simple and allows you to process any hotel reservation anywhere in the world as long as you have the option of free cancellation.

The first step is to make the reservation on any platform such as Booking or similar. Then, upon receiving the reservation confirmation email, that same email is sent to From that moment the user must wait, since the price drops do not always happen. Pruvo does not control or cause price declines, it only detects and notifies the customer to make a cheaper reservation for the same room and cancel the original.

In May 2017, after a successful first year in Israel, they decided to expand outside of Israel, focusing primarily on Latin America.

The expansion plan for 2018 will be focused on Argentina, Colombia, Mexico, Chile, and Brazil. "We started a few months ago with great success giving free talks in Latin America to multinational companies, government entities and private events on how to lower travel expenses through technology. In addition, we are looking for alliances with airlines in the region to make a very innovative cooperation with great benefits, " said Doron Nadivi, Director of Marketing at Pruvo.

The above article was written and published in Spanish and has been translated into English. Click here to read the original article.

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