Opinion And Analysis

PPW Bangkok wrap: Property portals and the path to the future

By Sabine Brix 0 Comments NEWS, Opinion And Analysis

Hari Krishnan addresses delegates at PPW Bangkok.

The 19th Property Portal Watch Conference wrapped on Friday in Bangkok after four days  of thought-provoking presentations, panel discussions and stunning social events at the city’s best rooftop bars.

Over 180 delegates, 75+ companies and 25 speakers attended this year’s packed four-day conference, which focused on innovation.

“We used to have panels with Mitula and Trovit and it was about building traffic,” he said of the content discussed during PPW's initial conferences.

“Now it’s all around the transaction; emerging markets are talking about transactions and it’s happening everywhere.”

In the future Baker says we’ll see more of matching services that pair the buyer and seller together.

Here's a snapshot of some of the fantastic presentations from PPW Bangkok.

Rami Essaid – CEO of Distil Networks

From a $1M Seed Round to Over $55M in Growth Equity - The Fundamentals of Raising Capital

Distil Networks builds global business based on protecting sites from malicious intrusion. Rami told delegates how the company began over four years ago raising $1million in seed round funding and has grown to over $55 million in growth equity. He took delegates through the top three stages of raising money, drawing from Distil’s experience.

Rami Essaid

Rami Essaid from Distil Networks.

Hari Krishnan – CEO of PropertyGuru.com 

Online property through the eyes of a digital native 

In his presentation, Hari explained how the world of property portals have changed and they way that they could be influenced by innovative business models such as Netflix and Uber. Krishnan told delegates that these businesses are changing the way consumers think and property seekers are also bringing these expectations to the table when they search for houses online.

David Maire: General Manager, Business Development and innovation at CoreLogic 

Platform Thinking for Property Portals

CoreLogic is the largest provider of property information, analytics and property-related risk management services in Australia and New Zealand. David used his discussion to pinpoint how useful it is to think of the property portal as a platform for growth rather than just a destination. CoreLogic has spent $20 million acquiring data in order to create value for its customers."We spend $20 million acquiring data and then we create value for our customers," Maire said.  "No one has as much data as we do; we create context with our content, to drive commerce."

Keizo  Tsutsui, Managing Officer at Next CO.

Nurturing Innovation - Lessons Learned (and still learning)

Japan's property portal NEXT prides itself on innovation, and Keizo explained all the various ways the Japanese property portal has tried to nurture innovation through events such as hackathons and business-plan competitions. He spoke about the top down and bottom up approach of launching products, favouring the former when it comes to launching products quickly. NEXT has dabbled in VR and HoloLens in order to create innovative products and streamlined its business through using a data management platform.

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