Regional News

Players in the real estate industry: Herman Faigenbaum of Cushman & Wakefielda

By Silvia Castro Betancourt 0 Comments NEWS, Regional News

Herman Faigenbaum, Managing Director Cushman & Wakefield.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Herman Faigenbaum is an architect and expert in real estate management. He is currently the Managing Director for the Southern Cone of the global firm Cushman & Wakefield. Faigenbaum began his career working as an architect and real estate developer, later expanding his professional profile working in Real Estate Investments, Asset Management and Property Management, in office, industrial and retail assets. He has worked in roles ranging from management and execution to consulting in leading organizations such as Harvard University (USA), Movicom BellSouth, and Trammel Crow Company (USA).

Faigenbaum is the Academic Director of the Real Estate Management program of the Torcuato Di Tella University. Previously, he has been involved with Boston University, MIT, and the University of California-Berkeley, among other institutions.

His experience will be an extremely valuable contribution for those who attend the PropTech Latam Summit, on June 7 in Santiago, Chile.


Are the current real estate developments in the region prepared for a disruptive business stage?

Technology is already having a disruptive effect on the economic fundamentals of the real estate sector, and in a few years, surely, it will have completely redefined whole sectors. The real estate community will have to assume an even greater role in the financial ecosystem, since raising capital online and contacting new accredited investors will be easier.

In what position is Latin America with respect to the advent of an ecosystem that provides PropTech according to your point of view?

We believe that PropTech will transform the real estate sector, and the challenge we face is to support startups that are offering solutions for the Real Estate industry. Although there are very interesting initiatives in Chile, little is known about it yet. For that reason, there is no collaborative work so far by those of us in the sector.

What factors do you think can promote the growth of PropTech in the region?

Currently, there are many real estate technology companies around the world and each of them covers different needs of the sector. The growth of Protech has been gradual, especially in Chile, where the digital transformation has not gone with the same speed as other countries that are more advanced.

Therefore, it is important to generate ecosystems that allow Latin America to give new approaches, whether in commercial properties, transactions or data analysis. Modernize by digitizing the processes that conventional real estate agencies were doing, offering the owner an intelligent alternative that allows him to obtain a series of additional advantages.

What will happen to real estate developments that are not up to this trend?

As you know, the real estate sector is living the consequences of the digital revolution. These are vertiginous changes, as we see more and more launches of innovative digital solutions. This is why it is important that the trend be adopted by all the players in the sector and thus rapidly evolve towards a model of liquid assets that will have a huge impact on the way we develop and invest.


This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.

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