A Property Portal Watch Advertising Partner
Mitula is an international vertical search engine for property, car and job classifieds. Mitula aggregates and indexes ads from many different specialised portals.
Mitula was launched in January 2008, following a five-year process of design, incubation and development. It was conceived to offer alternatives to standardised listing and positioning in search engines, and also as an alternative resource to the way users access relevant information in portals and the latter mine their visitors.
Mitula’s founders are three Internet visionaries with 15+ years of experience in the online business. After more than a decade devising the technology and working on the potential of vertical search engines, Mitula’s founders became passionate (if not obsessed) about developing an aggregator. Following a thorough analysis of the Internet search engine market, and several R&D projects and technological developments later, they established Mitula.
Today Mitula is one of the leading vertical search engines for real estate, auto and employment listings, with aggregated traffic of 11 million unique browsers per month, over 66.7 million page views per month and more than 42 million ads indexed. Mitula is headquartered in Madrid, Spain and is currently available in 23 countries and 9 languages. Mostly throughout Europe, the Americas and Latin America but expanding rapidly in South East Asia from its recently added Melbourne office.
How Mitula Works
Mitula is an important additional traffic source for portals and classified sites. Users search through the listings indexed by Mitula and get a short summary of the ad’s content. When they click on any of the results, they can directly access the ad’s detail page on the partner portal. The search offers very intuitive and fast acting filters and query options to trim down the user’s quest for the best possible result.
Mitula offers different partnership models: free indexation or paid CPC priority listing.
Mitula always ensures a partner site is clearly named as the source and has ongoing partnership agreements with most of the leading specialised portals worldwide. Mitula never competes directly with specialised portals, never publishes user ads (private users or corporate) and always re-directs their requests for ad posting to a partner portal.
Mitula disseminates partner content throughout the entire web, mining a good number of new users to which the portal does not usually have access. It is a search engine, not a portal or an ad platform, so it never interferes with the portal’s work and mission – if anything it complements and adds value to it. Mitula has no interest in, nor business strategy or structure for assuming the portal’s role.
Mitula brings added value to the Internet user by simplifying and making searches more efficient. It makes it easier to access relevant information and, thus, partner lead conversion.
Listing ads in Mitula is always free of charge. Paid positioning and traffic packages are available.
For more information please contact us.