Mitula Group is a leading ‘vertical search’ website operator for property, car and job classifieds, with a current portfolio of +74 websites (+170 verticals) in +46 countries and in 18 languages. Mitula Group works with property, cars and job portals, and, in some countries, holiday rentals, aggregating and indexing their content to drive qualified traffic back to their listings.

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How Mitula Works

Mitula Group generates additional high conversion traffic for portals and classified sites. Mitula Group offers and array of additional segmented products and high value services to the online classified industry, namely:

  • Direct email marketing campaigns
  • Display products for a segmented audience
  • Branding products
  • Search data and user behaviour reporting.

Partner portals submit data feeds to Mitula Group. Users search through listings indexed by all Mitula Group sites and get a short summary of the ad’s content. When they click on any of the results, they are redirected to the ad’s detail page on the partner portal site.

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Mitula Group aggregates content from hundreds of opt in partner sites. We offer users a complete picture of all properties available on the market. Mitula Group sites are designed to provide a better and more relevant search experience for the home seeker. Users find only property ads (or cars or jobs) from major portals and classified sites.

What does ‘vertical search’ functionality provide the Website users? Vertical search functionality gives users of the websites the ability to search for real estate, automotive, employment, and, in some countries, holiday rental classifieds listings (each a Segment), from multiple advertisers through a single search query made through a website.



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Mitula Group’s sites search tools offer very intuitive and fast acting filters to trim down the user’s quest for the best possible result. Data validation and filtering process adds value to the search experience and contextualizes most of the ad’s information for a more relevant result list.

Users queries can be as complete and detailed as they want, they will only get a validated list of relevant results in return.

Mitula Group sites are free to index and offers a win / win partnership (feeds for traffic)

Paid priority listing is available through a CPC model for added visibility and traffic. Other value added services and sponsorship packages are also possible upon request.

Mitula Group value proposition

  • Mitula Group mines a good number of new users portals cannot access.
  • Mitula Group sites are search engines, not portals. They do not interfere with the portal’s work and mission, they complements and adds value to it.
  • Mitula Group diversifies standardized listing and positioning in search engines by offering portals an additional way to mine visitors.
  • Mitula Group brings added value to Internet users by simplifying and making searches more efficient. It also allows users to create search alerts to let Mitula Group search for them.
  • Ad seekers use Mitula Group sites as a tool to find ads that are scattered amongst a large number of sites.
  • Mitula Group drives user traffic to filtered relevant ads thus increasing lead conversion for partners.
  • Listing ads in Mitula Group sites is always free of charge. Paid positioning and traffic packages are available.

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Mitula Group Today

Today Mitula Group is a public company listed on the Australian Stock Exchange (ASX) and the “MUA” acronym. Mitula Group operates its websites under three main brands, ‘Mitula’ “Nuroa” and ‘Nestoria’. It also operates the smaller FindProperly, Bilatu and Gartoo brands in several markets. The brands operate in parallel where there are two or more sites servicing the same market.

The Mitula Group services the real estate, automotive, and employment sectors in all markets while it is progressively rolling out the holiday rental segment to existing markets.

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The company has established itself as a leader in vertical search for real estate, auto and employment listings. It boost high double digit millions of unique browsers per month and hosts over 250 million ads indexed from over 13.000 portals worldwide.

Mitula Group is headquartered in Madrid, Spain with offices in Melbourne, Manila and London.

For more information please contact us, we are looking for partners.