Mitula is an international vertical search engine for property, car and job classifieds. Mitula aggregates and indexes ads from different specialized portals across the Globe.
Mitula was launched in January 2008, following a five-year process of design, incubation and development. It was conceived as an alternative traffic source for online classifieds media.
For portals, classified boards and online newspapers it complements standardized listing and positioning in search engines by offering an additional method to mine their visitors.
For Internet users it presents an alternative to the way they search and access relevant information on the web, and allows them to have a bird’s eye view of all options available.
Mitula’s founders are three Internet visionaries with 17+ years of experience in the online business. After more than a decade devising the technology and working on the potential of vertical search engines, Mitula’s founders became passionate (if not obsessed) about developing an aggregator. Following a thorough analysis and several R&D projects later, they established Mitula. A hand full of strategic investors joined soon after.
Today Mitula is one of the leading vertical search engines for real estate, auto and employment listings, with aggregated traffic of over 25 million unique browsers per month and more than 155 million ads indexed. Mitula is headquartered in Madrid, Spain with offices in Melbourne and Bucharest. It is currently available in 37 countries and 14 languages, mostly throughout Europe, the Americas and Latin America but expanding rapidly in Asia and Africa as well.
How Mitula Works
Mitula is a relevant source for additional traffic for portals and classified sites. Users search through the listings indexed by Mitula and get a short summary of the ad’s content. When they click on any of the results, they directly access the ad’s detail page on the partner portal. The search offers very intuitive and fast acting filters and query options to trim down the user’s quest for the best possible result. Mitula’s data validation and filtering process adds value to the search experience and contextualizes most of the ad’s information for a more relevant result list.
Mitula offers different partnership models: free indexation (feeds for traffic) or paid CPC priority listing for added visibility and traffic.
It has on going partnership agreements with most of the leading specialised portals worldwide. Each partner site is clearly named as the source under every search result. Mitula never competes directly with specialised portals, never publishes user ads (private users or corporate) and always re-directs their requests for ad posting to a partner portal.
Mitula’s value proposition
Mitula disseminates partner content throughout the entire web, mining a good number of new users to which the portal does not usually have access. It is a search engine, not a portal or an ad platform, so it does not interfere with the portal’s work and mission – if anything it complements and adds value to it.
Mitula brings added value to the Internet user by simplifying and making searches more efficient. It also allows users to create search alerts to let Mitula search for them and notify them via email or twitter when it finds new relevant data. Ad seekers use Mitula as a tool to find ads that are scattered amongst a large number of sites.
Mitula makes it easier to access relevant information and, thus, partner lead conversion.
Listing ads in Mitula is always free of charge. Paid positioning and traffic packages are available.
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