A Property Portal Watch Advertising Partner
Why have property portals been successful so far?
The leading property portals around the world have created a very lucrative business model by creating an effective “self serve” platform for small advertisers (their real estate agents) to create online classified ads to list their properties and upload them directly onto their websites. They create value with highly visited well promoted portal sites that serve the needs of a growing online audience of consumers buying and renting property.
This self serve model has been so successful that many of the leading portals have achieved over 90% subscriptions rates from all the agents in their market and the majority of consumers’ property sales and rents are a direct result of the property portals. Leads, after all, count the most.
How do we recreate that model for display advertising?
The leading property portals sell premium display inventory to a very small percentage of agents. Adslot offers property portals the opportunity to replicate this successful self serve model for their listings for their display advertising opportunities as more advertising spend shifts from print to online.
Once the Adslot sales platform is implemented, an advertiser (agent) can login at any time, view available sponsorship slots, buy or bid for a slot, then create a high quality display ad to brand their office, featured properties or agent using a number of pre-approved flash templates. These high quality ads can then be displayed and served on more targeted results pages on the portal’s website, such as suburb/post/city code, price ranges, property types and more. Again, leads count the most and in an increasingly crowded marketplace, building a brand in the right place is more important than ever.
Why is this important?
Extending the self serve model to display advertising using the Adslot platform means property portals can position their site as the place for agents to effectively build their brand with targeted consumers and not just an effective place to transact their properties. Crucially, through Adslot this can be done with ease and at low cost with all the inventory controls required.
What we do:
Adslot’s solution is a unique ad sales platform which automates the end to end workflow, allowing publishers to optimise their ad sales process while maintaining control over the business rules. This platform incorporates an easy to use Ad Builder tool that enables any advertiser to build high quality rich media ads with minimal effort.
Measurable benefits that we have delivered to our customers include reducing sales administration effort by over 60%, increasing sell-through rate by more than 35% and increasing yield by over 20%.
How can we help?
Please contact us to find out how we can help your business by emailing us.