According to Homesnap's blog, the portal has been searching the digital marketing landscape to introduce the next big thing to its Homesnap Pro users, which has led them to a new partnership with navigation app Waze, which brings the best of location-based advertising to real estate agents.
Waze, the wildly popular social navigation app, has more than 90 million active global users. Drivers who use Waze spend more than 7 hours per month on average in the app. It’s such a sticky platform that it beats Snapchat, Twitter and Pinterest and ties Instagram for time spent weekly in the app.
Waze Ads by Homesnap takes the guesswork out of setting up campaigns on an unfamiliar platform by providing a turnkey solution.
With Waze Ads by Homesnap, an advertised listing will become a digital For Sale sign in the Waze app, promoted to nearby drivers as a map pin and sponsored search result. Plus, users can save the listing and contact the listing agent right from the app.
Homesnap submit the listing photo and property details to Waze and, once the ad is live, they provide a comprehensive, continuously updated report in the agent’s Homesnap Ads Dashboard.
“Agents deserve marketing tools that reach their clients where they are, whether they are on their phones, at a desk or in their cars. Waze Ads by Homesnap makes Homesnap agents smarter and better equipped to serve their clients,” said Lou Mintzer, SVP of product development at Homesnap.