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Magicbricks develops new brand building solution for the realty industry

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Magrickbricks has recently developed a unique brand-building digital solution. Brand Store will help mid to small-sized developers create brand affinity and make stronger connections with their consumers. A company in Bangalore, 5 Elements Realty has signed up as the first developer to use the product to spread its consumer reach.

In a post by Real Estate Regulatory Authority (RERA) world, older USPs like timely delivery, quality of construction and etc. have now become statutory norms for all developers leaving them with just one differentiator, the brand. This has opened up a world of opportunities for aspiring brands like 5 Elements Realty to be at par with the already established brands. And with digital becoming the way of life, Magicbricks’ Brand Store is an innovative digital solution that helps developers influence the consumers’ home buying decision through engaging video content. Brand Store also brings in a paradigm shift in developers’ increasing focus on digital from traditional channels of marketing, primarily print.

Capitalizing on the increase in consumption of video content, Magicbricks Brand Store comprises a series of video-based customized content that would help developers’ narrate their brand story to the consumers in an engaging, compelling and a persuasive manner to build reliability and trust on a neutral platform of Magicbricks. For consumers, it offers a peek into the other side of the developer and also to understand their future plans and get an honest feedback from their existing customers and business partners.

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