Delhi's Luvstay, a platform for booking hotel rooms with couples and budgeting in mind, has hit US$1 million in revenue according to its FY2017-18 report. Luvstay is unique in the booking sector, in that it focuses on the frowned on subjects of love, sex, relationships, and even the LGBT community in India.
This year they have added more than 600 hotel properties Pan-India and are expanding to cities like Agra, Amritsar, Faridabad, Kochi, and Vijayawada.
According to the Internet and Mobile Association of India’s (IAMAI) projection, the country will have 478 million web users and millions of young users looking to connect through mobile devices. The increasing usage of smartphones has helped Luvstay to expand rapidly with 50,000 daily downloads and at least 5,000 daily visitors on their web page.
While the competition in this segment is intensifying, Luvstay has already captured a sizeable market share, now targeting the Tier-2 and Tier-3 cities in the next financial year.
Nishchhal Bharadwaj, Co-founder and Chief Operating Officer of Luvstay observed, “Millennials appreciate our concept and visit our properties. This has helped us to break existing taboos set in the society and achieve this kind of revenue within no time. They don’t see premarital sex as a crime or taboo. In fact, they believe in knowing more about their partners before they get into this huge institution of marriage,”
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