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LJ Hooker launches new venture empowering vendors to sell their own homes

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LJ Hookers new business Settl has just launched. Image: Propertyobserver.com.au

One of Australia's biggest real estate group's - LJ Hooker - has launched a Purplebricks-style home selling platform with the creation of its new business, Settl.

AFR reports that the business will run as a stand-alone entity and include the assistance of a Settl estate agent if the vendor wishes to have assistance with services such as open-for-inspections and auctions.

The chairman of LJ Hooker, Janusz Hooker, has likened the launch of Settl to Qantas' creation of low-cost carrier Jetstar.

"These will be two brands – LJ Hooker and Settl – serving two distinct customers," Mr Hooker told The Australian Financial Review.

But Hooker has downplayed  any talk of industry disruption.

"It's a hyped-up word. We're meeting consumer demand by doing things in a different way. We've been in this business 88 years and we're continuing its pioneering heritage."

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