The new deal could revolutionise the way Elliman real estate agents will bring new sales and rental listings to market.
Through this partnership, Elliman, the No. 1 brokerage in New York City and the fourth largest in the United States, and StreetEasy, New York City's leading real estate marketplace, are working together to develop an agent-facing platform that will allow agents to quickly and easily input, manage and market their listings.
"As the leading New York City real estate brokerage, we wanted to partner with the leading names in real estate technology to deliver the utmost in high-touch, convenient and smart customer service by means of enhanced data integrity," said Scott Durkin, COO of Douglas Elliman. "This new system will streamline our agents' ability to accurately input listings directly to StreetEasy or regional MLSs, effortlessly share their new exclusives with the rest of the brokerage community, and arm buyers and sellers throughout the market with better, more accurate data."
The new agent-facing platform will debut first in New York City in early 2018 in partnership with StreetEasy, who will leverage their existing desktop and mobile interfaces agents are already familiar with to build a one-stop, Elliman-branded platform for their NYC agents to enter and update listings. Updates will also be instantly published to both Elliman's internal systems and StreetEasy. Using Bridge Interactive to send listings to MLSs, Elliman will later expand access to this platform to other regions. In addition to New York City, Douglas Elliman operates in Long Island, Westchester, Connecticut, Florida, California and Colorado. It will expand to Massachusetts later this year.
"We are incredibly excited to leverage our technological expertise to further enhance our relationship with Douglas Elliman and help improve the day-to-day business of their agents," said Susan Daimler, general manager of StreetEasy. "Elliman and StreetEasy share a consumer-first philosophy that values timeliness and accuracy of data, for both sellers and buyers. This partnership will give their agents the most technologically advanced platform to input, manage and market their listings."
"This is a whole new way of doing business," said Elliman Chief Technology Officer Jeffrey Hummel. "We are not just producing a new listing system, we are creating a way for agents to streamline their work and ensure the listing is in perfect order before it hits any digital media. We are automating the agent's work, not the agent, freeing them to do what they do best, which is advising clients around the world on their real estate investments."