The UAE's JustProperty.com has unveiled its comprehensive rebrand as a consolidated source of both sales and rentals listings. This strategic move is intended to position the homegrown portal as a trusted partner in the property search process, offering users a seamless and sophisticated online real estate marketplace.
“Today marks both a milestone for JustProperty.com and the beginning of a new chapter in our journey,” commented Alex Nicholas, CoFounder of JustProperty.com. “ Our rebranding is a reflection of our passion for offering our users an unprecedented property search experience; one that promises accurate listings and seeks to seamlessly connect people with the data, tools and expertise they need to discover their perfect space. This spirit of service and innovation has been our guiding force right from the very start and will continue to inspire us as we pursue new possibilities in the property search arena. ”
The rebranding marks a series of significant firsts for JustProperty.com. Launched in 2010 as a pure property sales portal, the new site now includes rentals listings for the first time.
The combination places JustProperty.com as the goto property search destination for reliable sales and rentals listings across both commercial and residential segments. In tandem comes the introduction of JustProperty.com’s bilingual (EnglishArabic) capability and the debut of a brand new visual identity: including a new logo, fresh typeface and vibrant color palette of pure turquoise and sienna red, conveying the portal’s contemporary and innovative spirit.
Nicholas noted: “The concept of ‘home’ is both unique and integral to each and every one of us. Countless individuals in the U.A.E., whether they are looking to buy or rent, are seeking their version of ‘home.’ With the dynamic digital design and our continuous portal enhancements, JustProperty.com promises to make the pursuit of your home easier than ever.”
In addition to giving users the opportunity to search for realtime sales and rentals listings, the portal provides a multitude of value added features such as the Map Search tool, Google Street View feature and user sourced Community Ratings, with more advanced functionality on the cards. According to Nicholas: “ In the coming months, we will continue to enhance the portal’s property search capabilities while seamlessly integrating comprehensive information and analysis; firmly establishing JustProperty.com as a premium property portal in the U.A.E.”
JustProperty.com’s brand refresh comes in the wake of the portal’s recent regional expansion efforts, with a sister portal launched in Qatar in August 2015 and a new portal slated for launch in Saudi Arabia later this year. The parent company behind the portal, JRD Group , recently received an injection of growth capital from iMENA Group, given the latter’s growing investment focus on the online classifieds sector.