JLL recruits Google exec Vinay Goel for the role of Chief Digital Product Officer

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Vinay Goel

Jones Lang LaSalle Incorporated (JLL) the American professional services and investment management company specializing in real estate recently recruited talent from Google whose goal is to guide the broker into becoming its own proptech shop.

Former Google executive Vinay Goel has been tapped as Chief Digital Product Officer, a new position for JLL. Goel’s first day was Tuesday.

Goel’s intent in this new role is to refocus JLL’s tech initiatives around products instead of the service orientation the company has taken to date. “We are going to think through the role of technology and transform the services we provide clients in order to offer more products,” he tells

JLL will not necessarily be making acquisitions to this end, but rather leveraging the talent it has in-house as well as hiring new talent to fill in any gaps, Goel says. He will spend the next 60 days assessing JLL’s strengths and weaknesses and then develop a plan to move forward.

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