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iProperty to reap the benefits of REA Group’s data-rich technology

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REA Group CIO Nigel Dalton (right) with VR technology.

REA Group CIO Nigel Dalton (right) with VR technology.

Media conglomerate NewsCorp will soon invest data rich technology into the Malaysian portal iProperty to enhance its digital content service, reports New Straights Times Online.

The data injection will come via NewsCorp’s affiliate, Australia’s REA Property Group who use a variety of multi-media content.

“We have a lot of project technology within REA that are data-rich, which we tend to bring into the Malaysia-based iProperty and a lot of that relates to targeted marketing,” said News Corp Australia’s Chairman Michael Miller.

REA Group completed the acquisition of property web portal iProperty Group early this year.

The Australian real estate website company and operator of realestate.com.au, is 61 per cent-owned by News Corp and has a market value of A$6.22 billion (RM20.5 billion), according to Catcha. The global media company acquired a 17.22 per cent stake in iProperty Group in 2014 and later increased its stake to 22.7 per cent in July last year.

Miller says the type of technology REA Group uses is imperative for real estate businesses.

“The apps that we use are location-based, offering interactive information such as location, floor size, cost associated with purchases, contents, videos and a host of information that are very important to real estate developers, sellers and buyers,” Miller told Business Times in an interview recently.

Read the full interview

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