Regional News

HomeAway launches 2018 Family-Friendly Destinations for Spain

By Silvia Castro Betancourt 0 Comments NEWS, Regional News

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

HomeAway®, an expert global platform for holiday rentals, presents the first edition of the Family-Friendly Destinations initiative in Spain for 2018, which will showcase the ideal national destinations for family vacations. The objective of the project aims to recognize the excellent work done by Spanish municipalities to welcome families and ensure a memorable vacation.

The election of the winners, which will be announced on May 30, will be done through online voting and will include a total of 18 candidates previously chosen through social networks. The candidates are divided into three different categories that represent the diversity and typology of our national destinations: municipalities located on the coast, urban and rural environments. Each of them has been chosen by the families that use HomeAway because they meet six specific indicators that Spanish families consider essential when choosing their holiday destination.
Candidates to be Family-Friendly Destinations of Spain 2018:

Cabo de Palos (Murcia), Barcelona Besalú (Girona), Cambrils (Tarragona), Granada Jaca (Huesca), Conil de la Frontera (Cádiz), Madrid Jarandilla de la Vera (Cáceres), Isla Cristina (Huelva), Salamanca Navaluenga (Ávila), Jávea (Alicante), San Sebastián Olite (Navarra), Torremolinos (Málaga), Valencia Potes (Cantabria).

Andalusia, the region with the largest number of candidates:

In this first edition, the largest number of candidate destinations (4) are in Andalusia. In the category of "coast", it offers Torremolinos (Málaga), Conil de la Frontera (Cádiz) and Isla Cristina (Huelva). For its part, Granada is the Andalusian candidate as the best urban destination to travel as a family.

Catalonia is the second Autonomous Community with the largest number of candidates (3) to be chosen as a "Family-Friendly" national destination in the three categories: Cambrils (Tarragona) on the coast, Barcelona city in the urban environment and Besalú (Girona), as a rural destination. For its part, the Valencian Community has two municipalities that choose to be the best to travel as a family: Jávea (Alicante) as a coastal destination and Valencia capital in the urban section. Salamanca and Navaluenga (Ávila) represent Castilla y León in the category of urban and rural destination respectively.

According to Juan Carlos Fernández, Regional Director for Southern Europe of HomeAway: "This initiative is a unique opportunity for families, who represent our main public, to have the opportunity to recognize the work of those destinations that welcome them during their In order to reward that dedication, at HomeAway we are committed to giving visibility and promoting the winners among our users, and I appeal to all those families to vote for their preferred candidate before 11:00 am on May 23."

Methodology for obtaining indicators

In order to carry out obtaining indicators that serve to define a Family-Friendly Destination in each of the categories (coastal, urban and rural), HomeAway has conducted an online survey of more than 1,000 families living in Spain and carried out 2 discussion groups with fathers and mothers with children between 0 and 15 years old users of holiday homes.

For example, the safety on the beach (with an importance of 8.39 out of 10), the quality of the seawater - cleanliness and sharpness (8.38) or the cleaning and maintenance of the beach (8.36) are some of the characteristics most appreciated by families when choosing a holiday destination on the coast, among others. For urban destinations, the most valued are citizen security (8.23); the cleaning and maintenance of the city (7.92) and the fact of having areas for walking, pedestrian areas, recreation and games (7.80). For its part, a rural destination must have security in the area (7.96); with first aid equipment (7.83) or having an immediate calm / peaceful environment (7.81) to be chosen by families.

Methodology to obtain the candidates

The election of the 18 candidates to become Family-Friendly Destinations of Spain 2018 has been carried out among the more than 3 million followers that HomeAway has on Facebook. The participants proposed their candidates in the profile of the platform.

 

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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