Regional News

US: G5 and collaborate for real estate marketing AI optimization

By Katherine Fanning 0 Comments NEWS, Regional News

Leading innovator of market optimization in real estate, G5, and the open leader of artificial intelligence (AI),, are collaborating in preparation of the next-gen Intelligent Marketing Cloud debut that will utilize H2O's Driverless AI. The science team behind G5 has optimized the Intelligent Marketing Cloud with this technology for the interesting and singular ability to influence the property management sector with solutions that can take inbound leads, prioritize them, while still making conversions and reducing digital marketing costs.

G5’s cross-channel data fueled by the Intelligent Marketing Cloud and H2O’s Driverless AI aids those in real estate in maximizing market investment potential through AI. Insights gleaned through the program are able to manifest as "actionable insights" based on adaptive marketing, and links property managers with ready-to-go potential deals with a statistically significant degree of accuracy; the Cloud offers better occupancy rates and net operating revenue while minimizing time spent on the market.

“At G5 we are leveraging AI to guide the decision-making process in real estate marketing with the help of our Intelligent Marketing Cloud platform that maximizes marketing effectiveness and efficiency,” said Martin Stein, Chief Product Officer at G5. “We’re partnering with Sri and the best-in-class team at H2O to enhance our machine learning capabilities so that the G5 Intelligent Marketing Cloud continuously and efficiently improves its accuracy and predictive qualities. G5-powered campaign insights point to actionable opportunities to improve ROI through each step of the customer journey, starting with channel attribution, all the way to leveraging natural language processing to classify inbound phone calls. G5’s vision is to give all real estate marketers and analysts access to this deep competitive edge from an end-to-end and easy-to-use dashboard that will find and land paying tenants. There is no need to be a data scientist — we have that covered.”

" is excited at the partnership we are building with G5 to transform real estate marketing. G5's team is achieving stunning results with Driverless AI to deliver personalized customer experiences in their Intelligent Marketing Cloud,” said Sri Ambati, CEO at “Teams of any size can disrupt an entire industry with the democratization powered by Driverless AI. G5 has the power of H2O's world-class automatic machine learning platform at their fingertips to optimize marketing spend for their customers in real estate."

Through the new partnership, the two firms are creating monumental results in an industry where more than 50% of digital marketing is done through a simple phone call. The Driverless AI technology means that those in marketing can better prioritize and streamline conversionable leads from the Intelligent Marketing Cloud with 95% accuracy - all while reducing costs and growing the individual business.

Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.


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