Activity in the hotel sector has been bustling this year and Expedia Group isn't going to be left out of the endeavors.
The company wants to grow bookings in its own unit selling such products to $2 billion a year - a five-fold increase from its current level of around $400 million.
One of the core elements to the strategy, according to Jen O'Twomney, vice president of Expedia Local Expert, is the creation of a self-service platform for suppliers to add and manage their own inventory being distributed to travelers.
This will work in tandem with the connections that the company has with existing third-party technology providers such as Rezdy, Rezgo, and others, she says.
The initial roll-out of the self-service tool, known as LXP Central, started in April this year.
The platform was built in-house and "will form the backbone of Local Expert's suite of tools for suppliers."
Expedia currently has 4,000 suppliers providing around 27,000 activities worldwide, O'Twomney says, but she recognizes that the opportunity to significantly boost those numbers is much larger as it ramps up the technology provision given to the wider marketplace - parts of which are still predominantly using manual methods to handle inventory.
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