Dates: Wednesday 7th May 2014 to Friday 9th May 2014
Location: Hotel Fort Canning, 11 Canning Walk Singapore 178881 (See on Google Maps)
Price: Super Early Bird USD 599, Early Bird USD 699, Full Price USD 799
The 11th Property Portal Watch Conference will be held in Singapore in early May. It will be our first conference held in Asia and will run over 3 days.
The conference will be focused on operational performance with a mix of peer presentations from executives within the industry, panel discussion sessions together with ample time for business meetings and networking in this magnificent Asian city.
HIGH LEVEL AGENDA
Wednesday 7th May
The conference will kick off at 1 pm and will focus on the global trends across established and emerging markets. This detailed session by Simon Baker will provide a detailed insight into the global markets and trends with benchmarking and rankings and performance against critical KPI’s. This session will set the tone for the conference and stimulate debate.
After a short break the focus is on the customer engagement with the real estate industry. Topics to be discussed include:
- Securing optimal depth of content across segments of business
- Retaining customer loyalty in mature markets
- The role of training and education of agents in securing depth product and building brand loyalty
- The value and challenges of industry owned portals
- Depth products – the emerging trend and performance of such products
- When to focus on depth from volume in respect of customer business development
- Premium depth products for agents
- The emerging business model of agent finding, agent rating services
The afternoon session will close with a session on the future and technology with a leading speaker stretching the boundaries of the digital future.
The evening of day 1 will comprise a sponsored cocktail reception at a city bar with opportunity afterwards to enjoy the great nightlife of Singapore.
Thursday 8th May
The day will commence at 10 am with a look at the emerging market operations, examining through examples and discussions the emerging trends, the benchmark operators and the life cycle development of these future powerhouse markets. Individual representatives of these key markets will share their experiences and discuss the challenges.
After morning coffee the topic moves onto the critical business development area of servicing the needs of property developers. How to organise the sales and marketing and product mix to meet the requirements of this customer set as distinct from the core real estate agent community.
After lunch the focus is the consumer. Examining the brand marketing strategies, research programmes as well as the role and value of social media and the power of PR within the marketing tool kit. Also examined will be strategies of customer retention and referral marketing and how differing strategies are being used on the desktop platform as opposed to the mobile platform.
The closing session of the day will examine through practical review the challenge of being the #2 player in the market, matched to an incumbent of scale and brand presence. What smart tactics have been deployed and where should the strategy lie in being a #2 player. An open and challenging debate and series of presentations of interest to those who play #2 to a dominant player as well as to the dominant player wary of the challenger brand.
The evening of day 2 will comprise a second sponsored cocktail reception at a city venue with opportunity afterwards to enjoy more of the great nightlife of Singapore.
Friday 9th May
The final day commences at 9am and runs through to the close at 1pm.
The opening session will focus on the risks and threats facing portals in the coming years and will draw on research and insight into the emerging threat that could appear to challenge the incumbents and the significant industry value that has been created. In what is likely to be a lively and engaging discussion we look to how the core portal marketplace could be disrupted by the giants of online – Google, Facebook and Amazon.
We then move onto discussing data. How portals can create new business opportunity as well as develop critical brand leadership and valuable media presence through data mining and analytical research.
After a morning coffee break we look at capital funding for portals, what are the opportunities and challenges of capital raising for emerging operators; what are the exit opportunities, what are the emerging trends in mergers and acquisitions in the industry globally as well as some crystal ball gazing into industry changes in the coming 12 months.
The final session of the conference will wrap up the proceedings and tie together the outtakes and insights from the 3 days of the conference.
The conference is designed to be intensive, participative and operationally focused. We have heeded the feedback from recent conferences and will be delivering more peer-to-peer presentations, case studies and discussions from within the industry. We will ensure that the sessions are not sales pitches by supplier companies. We will though interject the key sessions with short-fire presentations from valued partners and sponsors with updates and developments of services of value to portals.
Recognizing this focus to the conference being for the industry and from the industry and the need to put together a fully funded event we have put together a registration fee for the event which we believe represents significant value at USD 799 per person for the 3 days which includes coffee, lunch and evening cocktail receptions on day 1 and 2.
As an incentive to secure your place for what we believe will be a highly valuable for which places are limited we are offering an “Earlybird Special” of USD 749 for all registrations made before midnight on the 31st March 2014. “EARLYBIRD SPECIAL” OFFER HAS EXPIRED
We are negotiating a special conference rate for hotel rooms at the Hotel Fort Canning.
Property Portal Watch is delighted to have as partners and sponsors at the forthcoming conference the following companies without whose help the conference could not be successfully undertaken.