Dates: Monday 13th and Tuesday 14th January 2014
Location: Westin New York at Times Square, 270 West 43rd Street, New York 10036
(Please note this location is different from the original location at Grand Hyatt, at Central Station)
Things are moving fast in the property portal world. A dozen portals are valued in the billions, agents and developers globally are now reliant on online marketing (and thus portals) to run their businesses and new markets (countries) are emerging fast.
The time is now to better understand how you, as owners and operators of property portals, can get the most from your business by learning best practice from your peers. When you look around the world the adage everything old is new again applies to portals are we see the new businesses using the same models and go to market approaches as those that went before them.
The overwhelming feedback from the Property Portal Watch Conference in Barcelona was that it was the most valuable conference to date. It was clear that the extended time provided an amazing value to attendees in networking and information shared.
This is the 10th Property Portal Watch Conference and will be held in New York and is timed to precede the Inman Connect Conference which is held at the same venue from Wednesday the 15th to Friday 17th January.
This 2 day event will be centrally focused on operational performance with a mix of peer presentations from executives within the industry, panel discussion sessions together with ample time for business meetings and networking in this iconic city.
As ever the conference will provide a detailed overview of the leading portals of the world coupled with a critical and in depth analysis of the leading property portal operators globally.
The conference will bring together leading portals from across the world together with the US market of real estate franchise groups and tech companies. One of the key themes of the conference will be focused on the developing opportunities between the US realtor market and the global property buying market for which portals outside the US can play such a pivotal role.
Monday 13th January
10:30 – 11:00 Registration
11.00 – 11.15 Introduction
11:15 – 12:00 Global Property Portal Trends
Simon Baker, Chairman/Founder Property Portal Watch
An in depth look at the trends impacting the global property portal industry by Simon Baker, the founder of Property Portal Watch, the former CEO/MD of the REA Group, the former Chairman of iProperty Group and a serial investor in the property portal industry.
12:00 – 12:30 KPI Benchmarking of Property Portals from Around the World
Alistair Helm – CEO, Property Portal Watch (New Zealand)
A comparative look at the performance of selected property portals from around the world against key performance indicators including traffic, page impressions, and traffic sources. This provides portals around the world with an ability to measure their performance against their global peers.
12.30 – 13.00 Horizontal Businesses – A Threat to Property Portals?
Karim Goudiaby – CEO, VivaStreet (United Kingdom)
The free local classifieds model (“horizontals”) that operates across cars, jobs and homes, has emerged in all markets and is rapidly gaining traction by driving low cost leads to their advertisers. This session looks at what threat, if any, these horizontal players pose to specialist property portals.
12:40 – 14:00 Lunch
Plan your own meetings and enjoy the local eateries of New York, networking and eating!
14:00 – 14:40 International Buyers in the US Market
Eleonore Rojas – VP Partnerships and Product Innovation, Move.com (USA)
Over the last 5 years there has been significant increase in the number of international buyers looking at US property. Eleonore Rojas runs the international portal for Realtor.com, one of the largest and oldest portals in the US. She will discuss how the global buyer looks for real estate in the US and what that means for portals and the real estate industry.
14:40 – 15:10 Attracting the Chinese Buyer
Simon Henry – Co-founder, Juwai.com (China)
One of the hottest buying markets in the world is China and many people are working how best to attract those buyers. One company that has implemented a successful approach is Juwai. This session looks at how they are taking properties from around the world to the Chinese market.
15:10 – 15:40 Understanding the Russian Market
Stephen Inscoe – CEO and Co-Founder, Idinaidi (Russia)
Russia is a fast growing real estate market with Russians rapidly buying property locally and overseas. Idinaidi is an emerging leader in the Russian property portal market. This session looks at the Russian market, the online space and how various portals are attacking this opportunity.
15:40 – 16:20 Networking Break
Plan your own meetings and get to know other attendees
16:20 – 17:00 Keeping it clean – An Alternative Approach to Portal Design
Kevin McCloskey – CEO, Househappy.org (USA) and Adam Spencer – CEO & Founder of Homely and StreetAdvisor (USA)
The saying “Less is More” might turn out to be watchword for future portal design – a view of two recent entrants into the US portal market who believe that sites have generally become too cluttered with data and adverts. A discussion with the founders of Homely and HouseHappy will provide insight into this coming trend.
17:00 – 17:30 Future Directions for Portals
Errol Samuelson – President Realtor.com (USA) plus others
It is time to dust off the crystal ball and look at the future of property portals around the world. This panel discussion will look at what 2014 and beyond holds.
19:30 Drinks Sponsored by ListGlobally
Tuesday 14 January 2014
08:45 – 09:00 Introduction
09:00 – 09:30 How the US Property Portal and Real Estate Markets Differ from the Rest of the World
Brian Boero – Principal, 1000watt Consulting (USA)
The US market is fundamentally different from the rest of the world and the operational models implemented by leading portals need to reflect this. In this panel discussion we explore the differences and similarities between the US and the rest of the world to better appreciate the strength and lessons in the respective models.
09:30 – 10:10 Horizontal Business – A Threat to Property Portals?
Graeme Canivet – Director of Technology, RE/MAX Europe (Canada) and Carlos Matias – Managing Director, Gryphtech (Canada)
Franchise Groups and agents are the prime customers of Property Portals. However how well do we really know what they are looking for in a property portal? This session looks at what these key customer groups want from Property Portals.
10:10 – 10:40 The Rentals Market – A New Business Model
John Ericco – CEO, NextLanding (USA)
NextLanding takes a unique approach to helping a renter find the best home for their requirements. What makes the model interesting is that they charge the renter a $35 fee for searching for the right property.
10:40 – 11:10 Networking Break
11:10 – 11:30 Property Portal Accelerators
Simon Baker – Chairman, Classified Ad Ventures
Running a property portal is becoming an increasingly complex business. This session looks at how “of the shelf” components can be added to any property portal to improve its overall effectiveness and to generate greater revenue streams for that portal.
11:30 – 12:00 Listing Syndication
Chris Vulovic – CEO, ListGlobally (USA) and Saul Klein – Industry Principal, Point2 Syndication (USA)
The last 5 years has seen the rise of local and international listing syndication tools such as Point2, ListHub and ListGlobally provide portals around the world with quick and easy access to listing content. This session will look at these tools and how portals can use them to their advantage.
12:00 – 12:30 Adding Floor Plans Fast to your Portal
Matthew Campbell – Head of Sales, Diakrit (Thailand)
As more portals around the world have access to the same content, the battle for the consumer will move from listings to the consumer interface. As this occurs, tools such as Diakrit and Floorplanner can be used to quickly and easily improve the overall user experience.
12:30 – 14:00 Lunch
Plan your own meetings and enjoy the local eateries of New York, networking and eating!
14:00 – 14:30 Increasing ARPA – How the REA Group Does it
Simon Baker – Former CEO / MD The REA Group
For all portals around the world, revenue growth is a critical topic. One of the most successful exponents on improving the amount of revenue from a portal is the REA Group in Australia. Simon Baker, the former CEO and MD of the REA Group, will discuss how they have, over the last 10 years, developed a clear strategy to extract more value from the advertiser.
14:30 – 15:00 Opportunities in Data
Big data is one of the hot topics in the online world. All businesses are looking at how they can get the most from their existing data to provide their customer with a better experience and to improve their overall conversion rates. The same applies in the property portal world. This session looks at how data can be used to improve the overall consumer experience.
15:00 – 15:30 Building a Niche Portal – Foreclosure.com
Brad Geisen – CEO, Foreclosure.com (USA)
Foreclosure.com is one of the leaders in the US property portal market. They have managed to take one segment of the real estate market and build a strong online business around it. This session looks at how they have managed to build this business and what the future looks like.
15:30 – 16:00 Networking Break
16:00 – 16:30 Investing in Property Portals
Portals around the world face the same problem – funding. This session looks at what investors want in a property portal investment and how best to position yourself for investment.
16:30 – 17:00 Conference Wrap Up
The line up of speakers is currently being confirmed with presenters and participants from across the industry and across the globe.
The cost of the full 2 day conference which will include a hosted evening function on the Monday night is just US$449. If you book and pay before the 15th December there is a special earlybird discount of US$100 so you only pay US$349.
Also if you combine the PPW conference with Inman Connect you can save a huge US$450 off the full registration by paying just $649 for the 3 day conference, full details and the booking form are provided once you register for the PPW conference.