Industry News

Elara Technologies and REA Group create largest global property network

By Gordana Davila 0 Comments NEWS, Industry News

A couple of the world's largest online real estate portal owners have joined forces to offer the world's greatest source of international property listings.

Singapore-based Elara Technologies, owner of Housing.com, PropTiger.com and Makaan.com, has joined Australia's REA Group’s Global Property Network.

This merger is an industry first in India, bringing together Elara Technologies’ group companies from India and REA Group partner sites across Australia, the US, China, Indonesia, Malaysia, Singapore, Thailand, Hong Kong and Macau. These include leading portals such as realtor.com, realestate.com.au and iproperty.com.my.

Housing.com CEO Dhruv Agarwala said there has been a growing appetite for overseas property investment into the Asian market, including India in the last few years.

"At the same time, Indians now aspire to own property in international locations for work or leisure. We are confident that this collaboration will open a world of possibilities and benefit end consumers and business partners alike," he added.

According to REA Group’s CEO, Asia Henry Ruiz, the strategy behind the initiative is to cater for global demand. “People love looking at property so we wanted to provide them with an opportunity to explore listings outside of their home country, but from a platform they already know and trust,” said Mr Ruiz.

“Having a network of property portals come together on the one platform allows property seekers to access a large source of listings from around the world, whether that’s an apartment in New York, a beach house in Australia or now an apartment in Delhi.”

Mr Ruiz said that consumers will now have access to more than four and a half million listings from 72 countries worldwide.

“Consumers looking for inspiration, investment destinations, moving for work or education. or wanting to start a portfolio can explore the world of property like never before,” he said.

“The listings on the global property network will be exposed to more than 450,000 visits and 4.6 million page views globally each month.”

The above article was in part sourced from REB.

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