Asia's Dot Property Group has launched new technology it says will empowers users to easily understand the average selling price for various unit types in a specific building.
Buyers Edge technology allows users access to information including the price per square metre for all developments in a select neighbourhood. Its new feature will help those searching for property on the group's nine Southeast Asian websites
“Homebuyers in Southeast Asia want as much information as possible when searching for property online," says Adam Sutcliffe, Dot Property Group's Managing Director.
"While it’s easy to find data on location and amenities, property portals usually only list the price of a specific unit which means users are forced to search far and wide to compare prices,” Sutcliffe explains.
“Dot Property’s Buyers’ Edge technology simplifies this by adding price information to listings. When a user selects a property on our website, they will be able to see price data for the development it’s located in as well as the entire neighbourhood.”
Buyers Edge is broken down into two components consisting of Building Stats and Market Stats; Building Stats provide Dot Property users with information on how many units are for sale, the average selling price for various unit types and information on rents in a specific project. Market Stats presents price data, including median price, price per square metre and rental data, for all developments in the neighbourhood.
“When someone finds a property they like on one of Dot Property’s websites, they will not only see how much it costs, but how much similar units in the building cost as well as how the price compares to other projects in the neighbourhood,” Mr. Sutcliffe states. “Buyers’ Edge gives homebuyers the price information they need to make an informed decision without having to search for hours on end.”
However, it is not just potential homebuyers who benefit from Buyers’ Edge technology. Sellers who list their home on a Dot Property website will also be able to use this data to great effect.
“Just because two units are for sale in the same building doesn’t mean they are equal. Sellers who are asking for a higher price will be able to see this and better explain the difference to potential buyers,” Mr. Sutcliffe says.
Buyers’ Edge was developed exclusively by Dot Property and is currently the only property portal in the region to offer price data alongside project information and a mortgage calculator as part of its real estate listings. The firm believes this innovation is the next step in providing a seamless homebuying experience online.
“Dot Property continues to find new and exciting ways to innovate how homebuyers search for a home online. It’s important the region’s tech and information savvy population has all the tools it needs when searching online for real estate and Dot Property is committed to providing these,” Sutcliffe concludes.