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Developer scores $12m of apartment sales by using online marketing platform

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One of the apartments on offer at East End in Blackburn.

A Melbourne developer has scored over $12 million in apartment sales in a period of just 15 minutes by using an online marketing platform.

BAB Developments used the Investorist platform to sell all 21 of its apartments and one townhouse as part of its East End project on Canterbury Road in Blackburn South.

The event was streamed live on Investorist - a trading platform which manages the process of buying and selling off the plan apartments, townhouses and house and land packages.

All 22 properties were reserved within 15 minutes with successful parties receiving five days to secure contracts with their clients and another five days to pay a 10 per cent deposit.

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