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Connells in new ZPG deal – more acquisitions to come

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ZPG recently announced that Connells, operator of nearly 600 estate agency an lettings agent branches across the UK, is the latest major agency chain to sign a long-term deal with its portals Zoopla and PrimeLocation. As part of the new agreement, Connells intends on continuing to advertise all of its property listings on the ZPG platform.

“We have worked closely with ZPG for a number of years and our customers benefit greatly from the marketing exposure that our relationship with ZPG generates. We are happy to be extending this relationship as we continue to focus on serving our clients’ best interests and enhancing the digital opportunities for our business” explains David Livesey, group chief executive of Connells.

Last month ZPG signed Countrywide and its 1,000 branches for a further three years from 2018.

There had been speculation that OnTheMarket was going to name major agency operators signing up to its portal ahead of its float on the London Stock Exchange, which is expected to happen in the next few months.

Meanwhile, ZPG chief executive Alex Chesterman has gone public with the philosophy behind the expansion of his company in recent years, stating that five years ago 100 percent of Zoopla’s business involved marketing properties on its portals but now that sector accounts for 25 percent.

Chesterman recently told the Daily Telegraph that ZPG has diversified to include a wide range of software and back-office agency activity, as well as utility switching services, is stronger than it has ever been.

“No one area of our business accounts for more than 20 percent, for example, and no one customer accounts for one percent. There’s less that can go wrong” he tells the newspaper.

Chesterman is also quoted as saying that in terms of acquisitions, ZPG is “not done” - despite taking over Hometrack, Expert Agent, Property Software Group, TechnicWeb, Ravensworth and others in recent times.

 

The above article was sourced from EstateAgentToday. Read more here.

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