Regional News

Chile: PropTech to improve the development of real estate projects

By Silvia Castro Betancourt 0 Comments NEWS, Regional News

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article. 

The general manager of TGA, Tomás Cartagena, and speaker of PropTech Latam Summit explains it.

Technology improves and facilitates our life in many ways. For nobody that is a mystery. This has changed the way we interact socially, the way we transport ourselves, among other aspects. Undoubtedly it is an unstoppable trend that is far from stopping. And to the surprise of many, the real estate industry was not unaware of this phenomenon either.

During the first years of the current decade, the PropTech concept was born, a category that brings together companies that provide products, services and innovative solutions for the real estate industry, providing additional value for companies in the industry, through the use of technology.

The growing development of this type of company, both in Chile and in the rest of the world, is motivated by the expectations and new consumption habits of people. Surely, 20 years ago it would have been unthinkable to quote or reserve a home online, visit a pilot without having to go to the sales room or transform a home into an intelligent command center where, for example, you can adjust the lights at the time of day and the needs of its inhabitants.

The Chilean real estate market, given the great development it has achieved in recent years in comparison with other Latin American countries, has been fertile ground for the emergence of PropTech companies. It is, precisely, the desire to optimize and improve current management, along with delivering a better experience to customers, which triggers PropTech companies are so successful worldwide because they generate shared value. That is, for real estate and also for current and potential home buyers.

In this context, in TGA we saw the urgent need to know the real estate consumer, with the purpose of generating technological solutions so that companies in the field improve the economic performance of their businesses, together with increasing the satisfaction of their customers. Thus, we hope that in some years the search engines will connect with the data of the people and know if they want a property that has morning sun, near a subway station, next to a dance school for their daughter or son.

Since the needs and consumption habits are changing, the possibilities for the development of new solutions are still immense, to the point of generating a revolution in the real estate sector that will benefit companies that are able to adapt and properly integrate technology to your business, and to the clients to enjoy a better service, more personalized and agile.

If we look to the future, we see a concrete and very powerful possibility of putting technology in order to improve the development of real estate projects, integrating adequately the tools of analysis, evaluation of market sensitivities, preferences and new consumption habits.

Our DNA recognizes us as a PropTech company, facing innovation and technology, an industry as beautiful as Real Estate.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article. 

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