Regional News

Chile: BReal, a real estate technology solution with international projection

By Silvia Castro Betancourt 0 Comments NEWS, Regional News
This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Expansion of the real estate world is unstoppable, and every day there are more options for those who want to buy or invest in a house or office; lease or manage properties and obtain economic benefit from rent in shopping centers. But being part of this growth without going hand in hand with technology, is something difficult today, and will not be possible in the coming years.

It is in this scenario that technologies such as those of BReal are presented, a system that has been designed from the real needs of customers and offers solutions for the administration of lease agreements, sales CRM, condominium management and shopping centers.

This solution also considers the management of the different real estate business processes of our Latin American reality, where the different actors require different tasks, address different types of markets and manage different types of properties.

"Today we are living one of the most fascinating eras in the history of humanity, studying what has been called the 4th Industrial Revolution, marked by the convergence of digital, physical and biological technologies. It is a revolution that is changing the way we live, where we live, how we relate and how we work. The advances are exponential and occur at speeds that we are not able to understand. In a scenario like this, no sector, industry or person is exempt and therefore, the real estate sector is being affected and increasingly. People and companies in the sector have a great challenge and a great opportunity and should take advantage of and use existing technologies ", explains Roberto Anrique Court, CEO of BReal Estate.

The executive points out that the reality of companies requires that software has a high capacity to adapt to each business, company, and country. "BReal considered these realities and design processes that included best practices and at the same time maintained a high capacity for adaptation along with the use of the best technology in the world - Salesforce.com - to provide a very complete, robust, versatile solution with the highest level of security and reliability. "

The same standards that today use global organizations such as Toyota, Adidas or NASA.

BReal is software built on Salesforce.com, so customers operate on the best technology and with the highest levels of security. All customer data is on the Salesforce servers, along with other customers such as Toyota, NASA, Adidas, American Express, Red Cross, Dell, Japan Airlines and many more. Salesforce.com has been the most innovative company in the world for the past 8 years, according to the Forbes.com ranking (five years as number 1, two years as number 2 and one as number 3), and it is one of the best companies for work in the world, one of the fastest growing and the number one CRM in the world. A BReal customer is indirectly a Salesforce customer.

Other advantages? Roberto Anrique Court points out the following:

BReal allows the business to be ordered increasing the traceability and the quality of the information for decision making.

It reduces processing times and, as a consequence, allows managing more properties with fewer resources and with a better level of service to customers.

It offers a solution for each size and type of client. Customers can grow and BReal offers a customized solution at each stage and at a fair price.

The information of the clients is in the Salesforce servers in different parts of the world, always accessible from any device connected to the Internet and with the maximum security exists.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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