Marketing News


Rightmove’s New TV Ad Helps “Find Your Happy”

The UK's Rightmove, launches a new TV campaign which sends the message that there’s a 'happy' out there for everyone.

marketing mobile

How Mobile Readers Interact with Marketing Emails

Mobile devices - i.e. smart phones and/or tablets - are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.


New ZAP Imóveis TV Advert Explores the Importance of Relationships and Making Personal Histories

zap-imoveisA house is much more than just a shelter; it is a place to live stories and make history. The importance of such experiences is the main idea behind the new advertisement made by the CASA Agency for ZAP Imóveis, which will soon be broadcasted nationally by Rede Globo.

makeover sweepstakes Launches its 3rd Annual Agent Makeover Sweepstakes

HomeFinder's Agent Makeover Sweepstakes, presented by PNC Mortgage will give five real estate agents a two-night business and style makeover in Chicago.


Trulia’s ‘$50K Giveaway’ Sweepstakes

Trulia launches new sweepstakes, offering a chance to win US$50,000 to use toward a down payment or any other home expenses.

accuracy matters realtor campaign® Champions Accuracy for Consumers with Integrated Advertising Campaign

Created by Pereira & O’Dell New York and directed by Uber Content’s Daniel Strange, the new campaign, Accuracy Matters, features two 30-second commercials: “Mom” and “Dog Architects.”

Zillow new TV spot

Zillow Launches New National TV Spot and First National Radio Ads

New spots highlight technology-driven home shopping; Feature original soundtrack by Ray LaMontagne.


Zillow Sweeps Webby Real Estate Category for 2nd Year in a Row

The results are in for the 18th annual Webby Awards, and Zillow walked away with a clean sweep for Best Website in the real estate category, claiming both the coveted People’s Voice Award and the overall Webby Award.

Great Topics at the Singapore Property Portal Watch Conference

From the 7th to the 9th of May, 100+ leaders from market leading property portals around the world will gather in Singapore to discuss the key issues facing the global property portal industry. There are 20+ topics being discussed at the conference.


Facebook Referring Nearly 20 Times More Website Traffic than Twitter

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest social media referral report from Shareaholic.