Howard Hanna Real Estate Services, is promoting its listings on Realtor.com and Zillow stating that, exposure on the national listing portals complements the brokerage’s own website and other marketing efforts.
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Marketing News
In the last of our series on PR, we look at 4 great report from Rightmove, SmartNewHomes and RealtyTrac
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Australian property portal Domain.com.au launched a light-hearted multi-platform campaign, which suggests that Domain property hunters can ‘dominate’ the competition by banishing the “unholy beasts”.
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This is the third article in our series and looks at how a portal has to be organised to deliver great PR.
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You may not have to catch a taxi in London, spotting one may be enough (a purple one) to win £5,000 toward your rent or mortgage, curtesy of Zoopla’s newest marketing campaign.
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In Part 2 of our series on PR, we interview Charlotte Ashton of AB Property Marketing in the UK and look at how some portals are using PR.
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Australian industry-owned property portal realestateVIEW.com.au has launched a major advertising, digital and PR marketing campaign focusing on the stress of house hunting.
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1000WattConsulting has written an excellent article on the continuing tension between realtors and the property portals – primarily Zillow and Trulia.
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Great PR can generate strong traffic at low cost to a portal. This article looks at how the best do it.
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