Marketing News

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Register Now for the Property Portal Watch Conference in Amsterdam

The 15th Property Portal Watch Conference will be taking place in Amsterdam from the 7th to 9th October. Register NOW and save.

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PropertyGuru Launches Great Singapore Specials

PropertyGuru has launched PropertyGuru Great Singapore Specials (PGSS) 2015 to help property owners get “bigger savings”. Although home loans in Singapore take up a huge portion of the household income, many home owners are unaware of various refinancing options and tend to opt for a more passive pragmatic wait-and-see approach towards their next property-purchase decisions.

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Juwai’s Holds Successful Shanghai Agent Summit Event

Juwai.com’s May 29 Shanghai Agent Summit was attended by agents and property marketers from 15 countries. In addition, 150 real estate agents and immigration agents from within mainland China also attended.

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Zillow Unveils New National TV Spot: Homecoming

Zillow will be releasing its sixth TV spot today as part of the company's award-winning "Find Your Way Home" national advertising campaign. The ad will run nationally through the end of the year.

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Realtor.com Campaign Speaks to New Yorkers in the Language of the City

Realtor.com has launched of a multi-media ad campaign designed to underscore the importance of "real estate in real time" amid the hustle and bustle that is New York City.

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Rent.com Launches Legitimate Listings Ad Campaign With Comedian J.B. Smoove As The Legit-a-Master

Rent.com has launched its first ever-national advertising campaign. Featuring talented comedian and actor J.B. Smoove as The Legit-a-Master, he personifies Rent.com and the legitimate apartment listings found on the site.

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Australia’s Homely Signs Up Cobden & Hayson – Now Has Over 8,500 Offices Using their Service

Homely.com.au has signed up Sydney property experts, Cobden & Hayson opting to showcase their listings on the site bringing the total offices advertising for free to 8,500.

Rightmove Launches New TV Ad

Rightmove has launched a new TV ad in the UK. The animated TV ad highlights the Rightmove school checker. It continues a series of animated ads highlighting various features of the Rightmove site.

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Zoopla Reports Agents Using OnTheMarket Losing Market Share

Barely a day after the last shot in the publicity battle, the team at Zoopla are again pointing out the problems with the OnTheMarket business. In particular they have performed analysis that they believe indicates that average listing numbers of agents who have joined OnTheMarket are falling (by as much as 10%). Meanwhile, agents who have stayed with Rightmove and Zoopla, have seen their listings numbers increase (by around 15%).

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Zoopla and OnTheMarket At It Again – Zoopla Claims OTM Traffic Fell 13.5% in April

Zoopla has fired another shot in the ongoing war of words with OnTheMarket. At its core, the underlying message has not changed - OnTheMarket is failing to deliver on its promises and the traffic to its site is falling rather than increasing.