Many franchises are now taking their online presence extremely seriously and developing their websites with much of the functionality of property portals.
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Opinion
One of the key ingredients of marketing planning and execution is to ensure your sales and industry marketing teams are absolutely in lock step.
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What is behind iProperty Group’s strong results? As Chairman, I thought it would be good to give you my perspective on how the business is travelling and where it is heading.
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From travel reservation comparers and hotel offer aggregators to large online directories to find a dream home, vertical search engines are one of the fastest growing services on the Internet.
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Today’s front page of The Financial Review, Australia’s leading financial newspaper, carries the heading “Real Estate Agents Revolt”. Should REA Group be worried?
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The recent deal between LoopNet and CoStar highlights the potential value that can be created from creating a clear market leader and, equally important, the value that can be destroyed when there are two co-leaders competing heavily in a market.
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Yesterday’s news that the Google Maps real estate search will be retired on 10 February is still sending shockwaves through the property portal industry. We’ve given our take on why Google might have made this decision, but we also wanted to find out what property portal operators around the world thought of the news. Here are their responses:
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realestate.com.au, the market leader in Australia, has announced a price increase that will come into play as of the 1st August. This announcement came in the form of a message that appeared just over a month ago in the administration section of the realestate.com.au site. While the message didn’t reveal the level of the increase that agents could expect, discussions with insiders suggest that the price rise could be as much as 30% for some customers.
Price increases are nothing new, especially from market leaders such as realestate.com.au. However, while agents will not like the price rise, it will be interesting to see the impact the increase has on the number of subscribers that realestate.com.au has in the Australian market and more importantly, their desire to spend on premium products and services.
Read on for more.
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Google is a company you might think would succeed in an area like real estate: The problem involves aggregating, cleansing and being able to search across hundreds of thousands of sources. And that’s why whenever the firm announces something related to real estate, competitors freeze with fear and the media loves to cover it.
Consumers, however, simply have not cared for many years.
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It has been a year since Google entered the Australian real estate market with the launch of listings on Google Maps. In that time there has been much conjecture on whether real esate on Google Maps would be successful. Most of this conjecture has been hopeful or experiential rather than fact based. One analyst recently even went as far as downgrading their recommendation on the REA Group to a sell based on the potential impact of Google.
While facts are hard to come by and the Google team are relatively secretive as to the performance of real estate on Google Maps, we now have some facts to look at the impact of Google Maps on a mid-sized property portal in Australia.
I recently spent some time with one of the customers of the recently launched Nestoria Australia who also have all their listings on Google Maps.
While the results are high level, they do reveal some interesting facts about the performance of real estate on Google Maps.
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