Rumours are in the market that News Corp is running its eye over the REA Group with a view to buying out the minorities. Should they do it?
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Opinion
This is the third article in our series and looks at how a portal has to be organised to deliver great PR.
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In Part 2 of our series on PR, we interview Charlotte Ashton of AB Property Marketing in the UK and look at how some portals are using PR.
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1000WattConsulting has written an excellent article on the continuing tension between realtors and the property portals – primarily Zillow and Trulia.
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Great PR can generate strong traffic at low cost to a portal. This article looks at how the best do it.
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Many franchises are now taking their online presence extremely seriously and developing their websites with much of the functionality of property portals.
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One of the key ingredients of marketing planning and execution is to ensure your sales and industry marketing teams are absolutely in lock step.
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What is behind iProperty Group’s strong results? As Chairman, I thought it would be good to give you my perspective on how the business is travelling and where it is heading.
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From travel reservation comparers and hotel offer aggregators to large online directories to find a dream home, vertical search engines are one of the fastest growing services on the Internet.
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Today’s front page of The Financial Review, Australia’s leading financial newspaper, carries the heading “Real Estate Agents Revolt”. Should REA Group be worried?
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