Auctions to get a tech makeover: new platform streamlines bidding process for buyers

By Sabine Brix 0 Comments NEWS, Uncategorised

Ben Handler and Simon Cohen. Image: Supplied

The buying process at an auction could be set for a shake-up thanks to the release of AuctionWiz, a new platform powered by Australian buyers' agency  Cohen Handler.

Those buyers looking for expert representation can sign up to AuctionWiz and be connected with a Cohen Handler buyers' agent for assistance throughout the auction process, including representation at their chosen auction, either over the phone, on email or in person.

The Sydney-based Cohen Handler agency, was born out of a desire to level the playing field for buyers at auctions through providing representation for the buyer, and helping them secure the best property at the right price.

Founded by Ben Handler and Simon Cohen, the agency wanted to capitalise on what they saw as a gap in the Australian property market and help to fill this void by assisting buyers to acquire property and help to make the process more balanced.

Last month the agency reached a new milestone, announcing it had purchased a total of $2 billion worth of properties since the company launched in 2009.

Ben Handler, co-founder and CEO of Cohen Handler, said the agency has experienced increased requests from buyers who are asking for assistance during the auction process.

“In the last 16-18 months, we have witnessed a huge demand for dedicated bidding assistance, particularly in Melbourne where the vast majority of properties go to auction,” Handler said.

“In today’s extremely competitive property market, inexperienced buyers are wary about going up against the more seasoned investors, and are continuously missing out on the right opportunities, or overpaying for a property when emotion gets in the way.”

AuctionWiz will be available for buyers in Melbourne, Sydney and Brisbane and the agency will also continue to offer auction bidding assistance as part of their full buyers’ agent package.

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