Auction.com, one of the leading real estate transaction marketplace in the U.S., unveiled its new brand identity in conjunction with the company's 10th anniversary.
The new brand identity reflects Auction.com's commitment to go "Beyond The Bid" in providing proven disposition solutions and preparing buyers for success during auction. The new brand also reflects the evolution of Auction.com from its beginnings as an online auction site its current stage of a unique platform able, and proven, to successfully bring any and all assets to auction no matter the stage in the disposition life-cycle.
Timed to coincide with Auction.com's 10th anniversary, the company unveiled its new logo, tagline and updated design aesthetic that reaffirm its commitment to provide buyers and sellers with optimal disposition strategies for faster executions. The company's data analytic capabilities provide unparalleled levels of transparency into the disposition process, connecting buyers and sellers based on property type, location and more, resulting in a global network of buyers who have the confidence to bid – and win – on real estate.
Auction.com's parent company, Ten-X, recently entered into an agreement to be acquired by Thomas H. Lee Partners, LLP. (THL), one of the world's oldest and most experienced private equity firms. This partnership, in conjunction with Auction.com's brand evolution, positions Auction.com towards a future of accelerated innovation and growth.
"Our previous brand only reflected a portion of the overall value that we provide to our buyers and sellers today. By refreshing the brand, this audience can better understand the capabilities and the value we offer through developing the most cutting-edge technology, products and services," said Colleen Lambros, Chief Marketing Officer of Auction.com. "Our forward-thinking ability continues to position us as the industry leader for online real estate transactions and now, with THL's support, we have access to additional strategic and financial resources that will directly translate to the innovation of our technology and expansion of our global footprint."
Edited by G. Davila