According to real estate news website Inman, a “Hire a Realtor” page discretely popped up on Amazon's website, to only be taken down shortly thereafter. The action suggests that Amazon may be testing the real estate waters.
While Amazon Prime Day was in full swing, the e-commerce giant quietly rolled out a new “Hire a Realtor” page under the Home and Business Services category featuring a field where users were able to enter a ZIP code, and then a “Coming soon” message followed.
This "surprise peek" may have provoked some doubt among Zillow and Redfin investors who see Amazon getting ready to take a bite out of the online real estate databases marketshare. According to GeekWire, since news of Amazon's potential real estate interest surfaced, Zillow’s stock price took a dip, evidence that investors are keeping a close eye on Amazon’s next big move.
Recently Amazon has been expanding into brick-and-mortar market, acquiring Whole Foods last month for $13 billion and in the process of opening another bookstore at 72 Spring Street in Soho.