San Francisco-based Airbnb has hit a wall with its newest marketing campaign involving China's Great Wall, after regulators objected to the promotion offering sleepovers on the UNESCO world heritage site.
Last week, Airbnb asked users in China to compete for four slots to stay at a "Great Wall Wonder house," sleeping overnight in one of the wall's guard towers, however, a district cultural commission said on Monday that it did not support the promotion as it was not in line with conservation plans for the wall.
In a statement, Airbnb said it had canceled the promotion and understood and respected the government's stance. It added that "the initiation of the campaign (was) based on months of communication and agreement."
The Yanqing District cultural commission, however, said on its verified Weibo account on Monday that it had not received or approved any application from Airbnb. Local media reported the exchange on Thursday.
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