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Agents will no longer be able to post manual listings on Zillow as of May

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Needham & Company begins buy coverage on Zillow Group.

The ability for real estate agents to manually post listings on Zillow or Trulia will soon disappear, according to news site Inman.

Zillow Group, which operates both portals, will eliminate this option on May 1, in a move that will put pressure on more MLSs and brokerages to send listings directly to the company.

The change won’t apply to other listing types, such as for sale by owner (FSBO), “Coming Soon” and “Make Me Move” listings — which typically must be manually posted by agents or homeowners. Homebuilders already could not manually post listing to Zillow or Trulia.

Zillow Group says the change will help to promote the accuracy and timeliness of listings that appear on Zillow and Trulia.

“We are taking this step to provide buyers and sellers with the highest-quality listings data possible, and to provide agents and brokers with a simple way to market their listings,” Zillow Group announced in an email sent to agents who previously had manually added listings to Zillow or Trulia.

“Broker and MLS feeds are the best way to achieve this.”


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