A social media advertising platform has swiftly brought in a new wave of clients, especially successful ones since it launched in Australia.
Adfenix, a Swedish company, has helped clients like Belle Property, LJ Hooker, Barry Plant and more to shorten sales cycles and reach the right target groups outside of traditional portals.
Adfenix APAC Manager, Tatiana Mijalica, said that a huge bonus about Adfenix is how simple it is to use.
“Once a listing is added to your CRM, Adfenix automatically generates a social media property campaign for every property which you simple approve or decline via email link.
“No having to remember passwords for yet another tech tool,” said Ms. Mijalica.
The social media adverts are all handled by Adfenix which uses artificial intelligence and marketing analytics to reach the right people at the right time, said Ms. Mijalica.
“In its simplest terms, we use the great amount of data available to every property professional, in the form of your existing website traffic, to help you proactively connect a property with active and passive buyers on social media,” she said.
Ms. Mijalica said that the advantage of this was capturing buyers who would not normally come across the listings.
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