About Us

Our digital community serves the needs of property portals around the globe.


The property portal industry is dynamic and innovative, employing tens of thousands of people in thousands of businesses from early stage start ups to significant listed companies.

Launched by industry expert Simon Baker in 2008, Property Portal Watch (PPW) has grown to encompass rich news and analysis, regular international conferences as well as consulting and advisory work.


Property Portal Watch site provides up-to-the-minute news and views as well as in-depth content including interviews, opinions, overviews and directories. Daily updates include acquisitions, new features, site launches and staff movements for property portals around the world.



Since launch in 2008, Property Portal Watch has held 15 conferences around the world where C-Level managers from property portals get together for 2 or 3 days to discuss the major issues facing their businesses.



Property Portal Watch’s consulting team has helped dozens of portals around the world improve their bottom line by conducting operational and strategic reviews, assisting in M&A and helping restructure management teams.


Our Leadership Team

We aim to provide users a wealth of insight, sourced collaboratively across the real estate portal industry.

Sol Wise

Property Portal Watch Pty Ltd Director & CEO

Sol spent five years from 2004 to 2010 with the REA Group Limited (ASX:REA) as the Group Financial Controller reporting directly to the CFO. Sol is currently the CFO for Vertical Networks Group Pty Ltd. He has also been an Independent Non-Executive Director of the Mitula Group from March 2015 and serves as Chairman of the Audit and Risk Committee. Sol is a CPA qualified accountant with more than 20 years experience in senior financial roles. He has a Bachelor of Business from RMIT University Melbourne and is a Certified Practicing Accountant (CPA).

James Gray

Founder Property Portal Accelerators

Property Portal Accelerators offer industry sales & marketing, a continued focus on product development and innovation, generating qualified traffic to your advertisers and ultimately converting this traffic into qualified leads. The team at Property Portal Accelerators have extensive experience in the real estate industry, across both portals and agencies in all International markets including Europe, Southeast Asia, USA, Oceania, Middle East and Africa. We can provide you with access to many of the world’s leading providers of technology services for the real estate industry as part of our program.

Our Board Members

Meet our dedicated people who have years of experience in the real estate portal industry.

Simon Baker

Founder & Director

Simon Baker is the founder of Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognised expert and industry consultant. As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap. By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and investor.